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75 Million Low Cost iPhones

Apple is planning on selling 75 million low cost iPhones in an attempt to grab a larger portion of the lower end market share. They run the risk of these sales cannibalizing their higher end sales, but this will allow them a whole new chunk of the market share. This may be a smart move on their part because Apple knows that their phone users are some of the most loyal in the industry and because of this they can focus on new growth, which is as I previously stated the lower end market.

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